Customized Go-to-Market support

Strategic business planning for startup to mid-sized companies

  • Competitive Analysis
  • SWOT Analysis and suggested strategies and tactics to drive revenue
  • Building a marketing budget and managing execution of the components
  • Customized marketing campaigns that generate qualified leads

Business Development

Sourcing, qualifying and building mutually beneficial relationships for licensing of content, fiinding and training re-sellers, managed services.


Stategic Co-Marketing - building on our industry connections to find compatable organizations to collaborate on sponsorships, customer facing events and micro-grants at reduced costs!

"Beyond the Booth" strategies for Education Events and Tradeshows

  • VIP Relationships with hosting organizations
  • High visibility sponsorship engagements
  • Presentations (from prep-to-execution)
  • Social media support
  • Post-event followup

Customized Integrated Sales and Marketing Campaigns

  • Targeted campaigns for lead generation
    • Efficacy Studies - envision, write, execute and publish summary demonstrating positive impact on education customers
  • Advertorial special interest articles with AC&E (www.ace-ed.org)
  • Plan, manage and write 4 page advertorial
  • Banner/side bar ads
  • Q&A with CEO
  • Manage/Promote accompanying Podcasts
  • Back to School "Micro Grant" 
  • creates handful of 'reference sites'
  • creates armful of qualified leads with high % conversion rate to sales
  • chaperoned mailings

Build Sales Team and Effective Sales Process

  • Source, qualify and place high quality sales people in key positions
  • Sales Training 
    • Relationship based consultative solution sales
    • Definition of sales stages and steps in the sales cycle 
    • Territory management via "revenue roadmaps"
    • Developing "Killer Demonstrations"
  • Sales Processes Refinement
    • Streamline paperwork and processes; development of sales territories
    • Pricing and Packaging
    • Establishment of Pilot Processes and development of Memorandum of Understanding (MOU)

Bids, Contracts, Purchasing Co-ops, and Endorsements

  • DoDEA bid - monitor, identify, help craft winning response
  • Bidwatch - monitor, identify, help craft winning response
  • Identify Education Purchasing Consortium and facilitate submission of applications by client companies (i.e., REMC, BuyBoards, TIPS, Peppm,)
  • Assist with strategic relationship with Educational Service Agencies and facilitate attainment of contracts (i.e., PA IUs, ESCs in TX & OH, NY and CO BOCES)
  • Secure Organizational Endorsement (i.e., CASE, SETDA) 

Contact Us

How can we help you grow your Ed Tech business?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Better yet, call or text!

We love our customers, so feel free to call or text during normal business hours

Innovations4Education

Sayville, NY 11782, US

(631) 834-0825