Customized Go-to-Market support

Strategic business planning for startup to mid-sized companies

  • Competitive Analysis
  • SWOT Analysis and suggested strategies and tactics to drive revenue
  • Building a marketing budget and managing execution of the components
  • Customized marketing campaigns that generate qualified leads

Business Development

Sourcing, qualifying and building mutually beneficial relationships for licensing of content, fiinding and training re-sellers, managed services.

Stategic Co-Marketing - building on our industry connections to find compatable organizations to collaborate on sponsorships, customer facing events and micro-grants at reduced costs!

"Beyond the Booth" strategies for Education Events and Tradeshows

  • VIP Relationships with hosting organizations
  • High visibility sponsorship engagements
  • Presentations (from prep-to-execution)
  • Social media support
  • Post-event followup

Customized Integrated Sales and Marketing Campaigns

  • Targeted campaigns for lead generation
    • Efficacy Studies - envision, write, execute and publish summary demonstrating positive impact on education customers
  • Advertorial special interest articles with AC&E (
  • Plan, manage and write 4 page advertorial
  • Banner/side bar ads
  • Q&A with CEO
  • Manage/Promote accompanying Podcasts
  • Back to School "Micro Grant" 
  • creates handful of 'reference sites'
  • creates armful of qualified leads with high % conversion rate to sales
  • chaperoned mailings

Build Sales Team and Effective Sales Process

  • Source, qualify and place high quality sales people in key positions
  • Sales Training 
    • Relationship based consultative solution sales
    • Definition of sales stages and steps in the sales cycle 
    • Territory management via "revenue roadmaps"
    • Developing "Killer Demonstrations"
  • Sales Processes Refinement
    • Streamline paperwork and processes; development of sales territories
    • Pricing and Packaging
    • Establishment of Pilot Processes and development of Memorandum of Understanding (MOU)

Bids, Contracts, Purchasing Co-ops, and Endorsements

  • DoDEA bid - monitor, identify, help craft winning response
  • Bidwatch - monitor, identify, help craft winning response
  • Identify Education Purchasing Consortium and facilitate submission of applications by client companies (i.e., REMC, BuyBoards, TIPS, Peppm,)
  • Assist with strategic relationship with Educational Service Agencies and facilitate attainment of contracts (i.e., PA IUs, ESCs in TX & OH, NY and CO BOCES)
  • Secure Organizational Endorsement (i.e., CASE, SETDA) 

Contact Us

How can we help you grow your Ed Tech business?

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Sayville, NY 11782, US

(631) 834-0825