Customized Go-to-Market support

---

• Competitive Analysis
• SWOT Analysis and suggested strategies and tactics to drive revenue
• Building a marketing budget and managing execution of the components
• Customized marketing campaigns that generate qualified leads

Sourcing, qualifying and building mutually beneficial relationships for licensing of content, fiinding and training re-sellers, managed services.

Strategic Co-Marketing - building on our industry connections to find compatible organizations to collaborate on sponsorships, customer facing events and micro-grants at reduced costs!

• VIP Relationships with host professional organizations
• High visibility sponsorship engagements
• Presentations (from prep-to-execution to follow-up)
• Social media support
• Post-event lead conversion strategies and best practices

• Targeted campaigns for lead generation
  • Efficacy Studies - envision, write, execute and publish summary demonstrating positive impact on education customers
• Advertorial special interest articles with AC&E (https://ace-ed.org/)
• Plan, manage and write advertorialS and/or infographics
• Banner/side bar ads
• Q&A with CEO
• Manage/Promote accompanying Podcasts
• Back to School "Micro Grant" 
• creates handful of 'reference sites'
• creates armful of qualified leads with high % lead conversion:sales
• chaperoned mailings

• Source, qualify and place high quality sales people in key positions
• Sales Training 
  • Relationship based consultative solution sales
  • Definition of sales stages and steps in the sales cycle 
  • Territory management via "revenue roadmaps"
  • Developing "Killer Demonstrations"
    
• Sales Processes Refinement
  • Streamline paperwork and processes; development of sales territories
  • Pricing and Packaging
  • Customized Pricing Tool / Proposal Generator 
  • Establishment of Pilot Processes and development of Memorandum of Understanding (MOU)

• DoDEA bid - monitor, identify, help craft winning response
• Bidwatch - monitor, identify, help craft winning response
• Identify Education Purchasing Consortium and facilitate submission of applications by client companies (i.e., REMC, BuyBoards, TIPS, Peppm,)
• Assist with strategic relationship with Educational Service Agencies and facilitate attainment of contracts (i.e., PA IUs, ESCs in TX & OH, NY and CO BOCES)
• Secure Organizational Endorsement (i.e., CASE, SETDA)