Connecting the Dots... ... between Innovators and Educators!


A division of Lollapalooza Consultant Group, Inc.

About Us ...

This is a word cloud - all shapped in the letters EDTECH, with words like mobile, ebook,flipped, edt

Our Story...

Innovations4Education is a division of Lollapalooza Consultant Group, inc. which was formed by Tom Whitby in 2007 after retiring from a 40 year career in education. Tom, better known as @tomwhitby, has spent years building a professional learning network which includes one of the first education Twitter chat groups #edchat. He regularly blogs, hosts a weekly #edchat podcast on BAM radio, and maintains a network of tens of thousands of educators on his ning site EDUPLN. 

But wait there's more...

As they say, "behind every good man there is a good woman"... Joyce Whitby has been working in educational technology since the 1980's and has extensive experience in solution based sales for ed tech products. Joyce has had the privilege of working for cutting edge companies such as Apple Computer, Scientific Learning, VizZle, and SchoolMessenger. Her professional network includes both industry and education thought leaders. 

Together, the Whitby's , launched  Innovations4Education in 2018. The goal is to connect the dots between education leaders and ed tech publishers. Our goal is to bridge the gap and ensure that the right products find their way into the hands of teachers and students that can benefit. That's an easy sentence to write out, but difficult to implement. It entails doing lots of different types of projects to help develop awareness and proficiencies on both sides of the coin. 

photo of 4 people from overhead, they are working n a project with papers and computers open. You ca

Our Vision ...

We believe that the only thing that we can be sure of is an ever evolving changing world. We believe that need to help teachers prepare their students for this dynamic reality. To us that means both teachers and students using technology as a tool to problem solve, research, collaborate, learn and grow. 

a picture in the shape of a light bulb, wiht icons connected by lines. The icons have tings like gra

Our Expertise ...

Our expertise at Innovations4Education starts with the premise that "people don't know what they don't know".  We work on multiple levels to build awareness, share best practices and "connect the dots". So that educators can learn about cutting edge instructional tools and share success stories....and so that developers can gather input directly from educators and continue to iterate and refine their learning technologies. 

How we Connect the Dots ... logo

Interactive Webinars that build a following

Anyone can host a sales webinar, but if nobody attends it is like the sound of one hand clapping (aka silence). 

We work with your team to craft thought leadership messages and communicate best practices to your target audiences. 

We have partnered with the leading provider of educational webinars, a free professional learning network that makes it possible for innovative educators to share their best ideas and practices with each other – anytime, anywhere.

drawing of 9 hands holding laptops and moile devices,  Alongsde are sveral drawings of icons that yo

What is your plan to grow your social media footprint?

We all know that social media is an important part of your marketing strategy. Getting the news out about your awesome new solution is essential - and social media is a great way to reach your market. But if you don't have anyone following you - then your amazing news is left unheard.  #HashTagsMatter amongst connected #Educators

We can help you build your strategy and follower-ship (yes this is a real word!)  Whether you just need us to get you started, or you need us to publish your messages each day - we have expertise in making sure your VIP info is heard!

Photograph of 3 children smiling at something on a compter screen (can't really see what is on the s

EdTech Go-to-Market Strategies

What are you doing to make your solution go viral? Are you still doing email campaigns and cold calling? Are you wondering why that doesn't work?

It's a new day... and your amazing new innovations need amazing new ways of engaging educators. Don't keep doing the same old thing and expecting new results - that's just insane. 

Let us help you refresh your go-to-market plan, train your sales team and build campaigns that will get results!

Some of our Happy Clients :)


Next Steps

So what is keeping you up at night? What are your goals for reaching educators and sharing your innovation? Each of our clients is unique and we always start by listening. 

We would love to hear your ideas about how we can help you reach your goals. Whether it is reaching educators with your amazing new innovation, training your sales team, or helping you build a social media footprint. 


Sayville, New York, United States


For more info